At Model Shoe Renew, we use the best top-quality brands to repair and polish shoes, and many of our customers seek advice and products for DIY shoe projects. Choose from of our large selection of colors of dressings and waxes to find the perfect match for your shoe care needs. Wax shoe polish lasts longer and provides waterproofing inside, so there's no need to waterproof after you wax! The John Lincoln company was founded in 1925. At the outset they resided in San Francisco but moved to San Jose. From the beginning Lincoln has taken pride in using only the finest raw materials from all parts of the world.